SubmitappSign in

The UsefulShelf journal

Guides for makers.

Practical notes on launching your app, getting discovered, and choosing useful software.

A launch plan connecting a customer problem, a product demo, and a first useful result.

Startup marketing

Startup Marketing: A SaaS Launch Plan & Free Tools

A first-month plan for a small SaaS team: choose one audience, make a useful demo, launch in the right place, and measure what happens next.

6 min read

A link with source, medium and campaign labels added, leading to a traffic report row.

Startup marketing

UTM Parameters: How to Build Tracked Campaign Links

What utm_source, utm_medium and utm_campaign mean, a copy-ready naming convention, common mistakes, and where to find UTM data in Google Analytics 4.

6 min read