Output
campaign-url.txtHow to use this tool
Build a campaign URL with UTM parameters so analytics tools can attribute visits to a newsletter, social post, or launch. Enter the landing page and describe where the link will be shared. Existing query parameters are kept, and any UTM values you enter replace older ones.
- Enter the page people should land on and where the link will be shared.
- Use lowercase values and one naming pattern for every campaign, since analytics reports treat Email and email as different sources.
- Share the tracked link, then compare campaigns in your analytics reports. Use plain links for internal navigation on your own site.
Example output
Illustrative Example app data. Replace these values with your own verified details.
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch&utm_content=header_link
Common questions
Do UTM parameters affect SEO?
Use them on links you share elsewhere, not on internal links. Keep your canonical tag and sitemap pointing to the clean URL so search engines can treat tracked versions as the same page.
Which UTM parameters are required?
Google Analytics recommends utm_source, utm_medium, and utm_campaign for every campaign link. utm_term and utm_content are optional details for keywords and individual link variations.
Guide: UTM Parameters: How to Build Tracked Campaign Links
Reference: Google Analytics: campaign URLs
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